FASHION: Miss Francesca Couture has arrived in the Metquarter

After an exciting fashion show, free-flowing champagne and a great response to her latest collection, Miss Francesca Couture
[view] opened her flagship store in Liverpool’s gorgeous Metquarter [view] . Our fashion blogger Laura Allen was in attendance

Francesca Kearns – a local girl from West Derby with a passion for fashion began creating her own label, Miss Francesca Couture, after graduating from Liverpool John Moore’s University in 2008 with a BA Hons in Fashion Design.

Since graduating, Francesca’s glamorous designs have become go-to ensembles for celebrities including Michelle Keegan, Alesha Dixon and Helen Flanagan to name a few. Her collections [view] take inspiration from the runways of Paris, New York and Milan, but have a distinctive Francesca twist that makes them couture worthy and utterly desirable.

Taking my seat at the start of the runway I got ready to witness Liverpool fashion history. Over 400 fashionistas turned out to watch the VIP fashion show. The lights suddenly dimmed, the music roared into life and the beautiful models took their places at the top of the escalators. With distinctive Mary Antoinette hair and wonderful individual looking pieces, the show had a real feel of Vivienne Westwood.

Showcasing her AW13 collection [view] the show started off with the punk trend that the young girls of Liverpool have grasped with both hands this winter. However, instead of tartan trousers and band T-shirts, Francesca kept her look distinguishingly girly with tartan shorts, cropped jackets and a gorgeous cape with hot PU trims – another must of the catwalks for this season.

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Capes featured heavily throughout her show and next we were thrown into Cindy Lauper’s 80s where girls just wanna have fun as the models strutted past in a gorgeous array of pinks and pastel hues in beautiful jacquard-inspired fabrics for that luxe textured appeal.

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Next up were party pieces [view] – the Metquarter came to life with little black dresses, flirty netted underskirts to give your style a bit of lift and beautiful prints – everything from animal to polka dots – there is truly something for everyone!

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My absolute favourite pieces of the collection were the tartan cape [view] and the glitzy party dress [view] with netted underskirt – one for the day and one to add that all important shimmer to your evening looks this Christmas.

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That was the show – the next part was even more exciting – it was time for Francesca to open her store. After a standing ovation for her AW collection she cut the red ribbon and hundreds of people swarmed into the shop to get a look at the pieces they simply must have. There was plenty of noise coming from the till, an abundance of bags leaving the store and more than a few whispers of praise for Francesca and her collection.

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Sitting on the ground floor her store is a real beacon for Liverpool’s fashion elite. Covered in pink, glitter and beautiful pieces that look like they should be one-off designs I look forward to seeing what Francesca does next.


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